Tuesday, June 23, 2009

Post Shredded Wheat "Progress": 30

Best TV spot I've seen in a looooong time. I love "We put the 'no' in 'innovation.'" And every detail of the commercial is perfectly concepted and executed. Next time you see it, listen to the music track and really listen to the copy. It's brilliant. Study the set, "Frank's" tufted leather chair, the lighting and wardrobe. All just... well, perfect. Not to mention the casting of "Frank" himself.

There's a :60 version on YouTube, too. I didn't want to watch it, though, for fear it wouldn't be as perfect. Sometimes time limitations force you to be a better creative.

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