Far from being a silly time-waster where people advise you what they had for lunch, or how much fur they combed from their cat, Twitter is fast becoming a potent marketing tool. Here's how some industry leaders and others use Twitter to build their brands.
Twittering Leaders To Learn From
Washington Post - 4/2/09
If you haven't at least heard of the social networking tool Twitter by now, you might want to crawl out from under the rock where you've been living and check it out. The site -- which allows users to update other people ("followers" in Twitter speak) on their whereabouts, share links to articles and pictures, and pass along any other information they can squeeze into 140 characters or less -- has been growing at a feverish pace (since it launched in 2006) and, although the site does not yet have a viable business plan itself, Twitter has become a prime way to monitor breaking news, keep up with friends and promote brands.
As an avid Twitterer (Twit? Tweeter?) myself, I thought it would be interesting to look at leading CEOs and thought leaders who use Twitter to make their everyday life more accessible and transparent. For those leaders out there who haven't been bitten by the Twitter bug yet, take a hint from the following five Twittering CEOs and set up your own Twitter account you update yourself (and yes, we can tell when you have someone else update it for you).
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