Tuesday, March 31, 2009

Geico gecko on YouTube

Geico Gecko Reveals Multiple Talents on YouTube

The Geico gecko is cute, clever and lovable. But now, more talented than ever. In one YouTube video, he dances with "Snowball," the famous YouTubed cockatoo. In others, he ... well, go see for yourself.

It's all part of a new Geico online parody campaign that will run on YouTube through April 9. It leverages (hate that word) the strong popularity of the gecko plus the power of online videos to bring a bit of "entertainment courtesy of Geico." There are no 800 numbers, no calls to action. Just entertainment that everyone who knows the gecko will instantly identify with Geico. Top-of-mind awareness guaranteed.

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