Imagine you had built a pretty darned good social networking site called Facebook that people of all ages enjoyed using. Now imagine you wanted it to be more Twitter-like, 'cause you thought Twitter was more "now" than your site. So you took out a lot of the features that made your site enjoyable. And you dumbed it down to a kindergartner's level. That would be bad for your brand, wouldn't it? Sure it would.
It beggars belief that any outfit would make its successful site a clunker on purpose. But apparently, that's what's happened to Facebook. A "beta" version was sent to a few subscribers, like Matt, who ticked off 10 reasons why Facebook sucks now. Here's a snippet:
The new "redesign" of Facebook, which was released earlier today to a "select" group of users (sadly, me included) was clearly designed by a 5-year-old -- oh wait, no, I take that back ... my daughter could design a better front end than they did.
They took a lot of functionality, customization and filtering capability out of the home page and replaced it with Twitter-like features, which is to say, they dumbed it down for children.
I don't think I have ever before seen such a global removal of functionality touted as a revolutionary beneficial redesign for all end users. It ended up being quite the opposite.
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