Lately, lots of women on TV spots are screaming. What about? One Hundred-Calorie Oreo Mini Cakesters!!! They scamper down the street, screaming and waving their arms in the air like 60s Beatles fans, until they swarm a big ol' truckful of 100-Calorie Oreo Mini Cakesters! See the video here.
If you're a woman, and you're not offended by that piece of art, try this one. Apparently, women also scream when they see a really huge, well-organized clothes closet. It's in some beer commercial. The men then view the husband's huge, well-organized closet completely lined with chilled bottlees of beer. I don't think they screamed.
Another example of the incompetence of what I assume are young male creatives to write good commercials featuring women: the current Sonic commercial. Two women are sitting in the car late at night enjoying Sonic sundaes or malts. They lamely discuss the "wildness" of going out late to enjoy goodies. The blonde woman (seen in previous commercials with her dweeb of a husband) feeds her companion a line like, "Wild women snackin' late... What'll we do next?" Her friend replies lamely, "Let's go find some eggs... and boil 'em." I know some of these commercials are ad libbed. But surely the ad agency could have either written some better dialogue than this, or waited for the two women to ad lib something funny. As it is, they just seem stupid.
The stupid or juvenile depictions of women in commercials is a problem. Solution: More women writers. I know a good one who's available...
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